Email drives more overall peak season revenue, but SMS has higher order rates

No surprise, email drove the majority of revenue during peak season, largely because brands send more emails than SMS messages. Throughout peak season, Mailchimp brands sent over 500x more marketing emails than text messages. But SMS is quickly growing as a high-value channel. Text message order rates landed between 0.05% and 0.25% during peak season, while email order rates were between 0.01% and 0.04%.